Greve in Chianti developed along the road that followed the course of the Greve River as a market town for the farmers living in the hills nearby.
The town’s extensive territory coincides mainly with the Greve Valley, covered with woods and with the famous vineyards of the Chianti area.
On the marketplace of Greve, centred around a lovely triangular piazza still lined with porticoes, converged the interests of many surrounding villages, the most important of which were Montefioralle, a real "walled land" with a feudal castle, and the church, Panzano, belonging to the Firidolfi family, around which grew up a town that was for centuries the most populated centre in the territory; Lamole, a minor location but at the centre of a sparsely populated area; and further away, on the other side of the Chianti mountains, Lucolena, whose fortifications are now lost.
The hills around the town are dotted by villas, castles and hundreds of ancient farmhouses, now the destination of international tourism.
Many of the castles in the territory have been converted into villas and farms, such as Uzzano, owned by the family of the famous Niccolò da Uzzano, Vicchiomaggio and Mugnana.
Others instead either have lost their original features, such as Citille, Collegalle, Convertoie, Rignana, Torsoli, Linari, or preserve some medieval remains, such as Montegonzi and Stinche, while others, such as Montagliari e Robbiana, have even become hard to find today.
In , numerous addition, numerous medieval "mansions” have been converted into villas, such as Verrazzano, which belonged to the family of the famous navigator Giovanni, Colognole, Vignamaggio, Vitigliano and Santa Lucia.